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Новости FIPP
21.03.2018
Here's what happened on the 2nd day of DIS 2018
Источник: FIPP

Digital Innovators' Summit, 18-20 March, Berlin, Germany

As a subscriber to our newsletters (or event delegate), you are receiving this to offer a summary of sessions at yesterday’s Digital Innovators’ Summit in Berlin, Germany.

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Cobus or Sylkia.

How Axel Springer came back from the dead

From being described as an «internet midget» losing hundreds of millions a mere 17 years ago, Axel Springer managed to rebuild itself into a digital publishing powerhouse. Dr. Andreas Wiele, President Classifieds and Marketing Media at Axel Springer, Germany, explains how the German media giant faced off a near death experience.

Deep dive: Subscription models… If you build it, will they come?

With countless publishing brands battling to maintain cash-flow and build a solid business model, many are pinning their hopes on building subscription businesses. During this week’s Digital Innovators’ Summit (DIS) in Berlin the topic proved to be a recurring theme.

Magazine brands shopping into the future with visual search

Consumer-facing publishers may soon be adding visual search to their e-commerce offerings, if visual search takes off. Outlined by Jenny Griffiths, founder and CEO of Snap Tech, at the Digital Innovator’s Summit in Berlin March 20, technologies like Snap Tech may change the way the world shops, which would be especially valuable for publishers.

Deep dive: The shift from quantity to quality - two examples from tech based publishers

Throughout DIS 2018 representatives of companies from across the globe have taken to the stage to share their insights about how they are growing their businesses. For the mid morning segment on the second day, execs from two tech based companies, both of whom have a very strong print heritage, explained how they had adapted their business models and where they are likely to venture to in the future. They both constantly referenced premium quality content as being at the core of their strategy.

How voice-activated devices create opportunities for publishers

As voice-activated devices and services become more ubiquitous, new opportunities are opening up for publishers to reach users. On day two of the Digital Innovators’ Summit in Berlin, Alexander Bregman, Strategic Partner Development Manager at Google EMEA, explained how the combination of Google Assistant and the rise of smart speakers could lead to great partnerships with publishers in the very near future.

Three ways forward for the modern advertiser

Although much of the DIS this year has focused on emerging revenue streams, advertising remains a huge industry that is vital to both brands and publishers. Bernhard Glock, senior  VP Medialink, who is also a former President of the World Federation of Advertisers, is ideally placed to offer a 360 perspective on the future of the medium.  

In case you missed it

Get ready for the Amazonification of media

In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.

Springwise report on AI and the future of work released at DIS

On the first day of the Digital Innovators Summit (DIS) in Berlin next week Linda Ligios, managing editor of the Springwise innovation intelligence company, revealed the findings of a new innovation report into AI and the future of work.

How Cheddar Inc. innovates to create a new type of media for a new generation

Cheddar, which launched two years ago in the United States as a live and on-demand news channel, is a new type of media for a new generation, filling a gap in the market for business news tailored for millennials. Melissa Rosenthal, Cheddar Inc.’s EVP, spoke at the Digital Innovator's Summit 2018 in Berlin today, where she provided insight into the thinking behind Cheddar and its journalism and business model.

Innovation launch: Here’s where and how magazines and other media innovate

It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched at Digital Innovators’ Summit (DIS) in Berlin.

How Harvard Business Review uses emerging media formats to super-charge audience engagement

Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.

Transforming Hong Kong’s newspaper of record, Gary Liu, CEO, South China Morning Post

The South China Morning Post has a long and distinguished history. As its CEO Gary Liu explained at the Digital Innovators’ Summit, it is also a news organisation that was until recently mired in legacy processes with old ways of looking at content and distribution. In his presentation he outlined many of the steps that he and his management team are taking to modernise it.

Six insights from VGTV on online video for a highly visual society

As the internet pivots more and more towards visual content, VG.no, Norway’s largest online news site, is maintaining its position by investing significantly in one thing: online video. 



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