In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.
The South China Morning Post has a long and distinguished history. As its CEO Gary Liu explained at the Digital Innovators’ Summit, it is also a news organisation that was until recently mired in legacy processes with old ways of looking at content and distribution. In his presentation he outlined many of the steps that he and his management team are taking to modernise it.
Cheddar, which launched two years ago in the United States as a live and on-demand news channel, is a new type of media for a new generation, filling a gap in the market for business news tailored for millennials. Melissa Rosenthal, Cheddar Inc.’s EVP, spoke at the Digital Innovator's Summit 2018 in Berlin today, where she provided insight into the thinking behind Cheddar and its journalism and business model.
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched at Digital Innovators’ Summit (DIS) in Berlin.
On the first day of the Digital Innovators Summit (DIS) in Berlin next week Linda Ligios, managing editor of the Springwise innovation intelligence company, revealed the findings of a new innovation report into AI and the future of work.
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.
Blockchain, which was one of the key buzzwords of 2017, is a technology that its champions believe will transform many industries. 2018 has seen the hype around Blockchain abate a little, so now seems to be an apposite moment for publishers to take a serious look at what the technology is, and how it could impact on both the way they publish and monetise content.