Language based artificial intelligence is currently a very hot area for the media as more and more companies experiment with chatbots, text analysis and intuitive approaches to 'search.' It appears that the big dream for some companies is to be able to create intelligent chatbots that can maintain context-based dialogues with the user.
A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42 per cent stronger when people view ads on premium editorial sites than when they see the same ads on social media sites. Right brain memory encoding (more emotional and global aspects of processing) is strong for both premium sites and social media, but ads on premium sites generate a nice per cent stronger response.
On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, to GDPR and how they continue to evolve their decade-old paywall.
Content might be king, but context is queen. That could be the essence of research that shows that the perception of advertising and how it is memorised differs depending on the context it is shown in.
CES continued to showcase innovation at this year’s conference with a new section of the show floor focusing on Smart Cities, bringing together an ecosystem of the corporate and government leaders from around the world.
Margaret Ann Dowling has a long history of driving innovation in publishing in emerging, and sometimes challenging markets. She currently leads Create and Translate, a technology powered startup that is focused on aiding publishers to deliver multilingual, scalable, editorial content creation.
The board of National Geographic Partners, a joint venture between 21st Century Fox and the National Geographic Society, announced today that Gary E. Knell, who since 2014 has served as president and CEO of the National Geographic Society, will succeed Declan Moore as the new CEO of National Geographic Partners effective March 1.
Forbes Media announced today the acquisition of the British online business publication, The Memo, for an undisclosed amount. The deal will result in the founding of the first full-fledged editorial team that’s focused on European content, with The Memo’s founder and editor, Alex Wood, taking on the role as European Editor.
Briefing Media is now AgriBriefing. The name change better reflects its 100 per cent focus on the world of international agribusiness; the increasing importance of the price reporting agency side of the business, along with news, analysis, professional networks and market data provision.
One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behaviour in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had crossed out the words «Black Lives Matter» and replaced them with «All Lives Matter.» Zuckerberg wanted whoever was responsible to cut it out.
The former UK boss of one of the world’s biggest advertising groups has said that Unilever’s threat to boycott Google and Facebook could be a pivotal moment for digital advertising, likening it to the momentum of the #MeToo movement that has put a spotlight on sexual harassment and assault.