101 year old business magazine Forbes is practicing what the publication preaches and diversifying revenue streams to attract new audiences and advertisers. Here, in this exclusive video interview for FIPP, two Forbes execs talk us through the publication's key focusses for 2018 including branded content, live events, and interestingly at a time of consolidation in other areas of the media industry, expanding its editorial team.
Meredith Corporation announced that its board of directors has elected Steve Lacy executive chairman and Tom Harty president and chief executive officer, effective February 1, 2018. Lacy is currently chairman and chief executive officer and Harty is president and chief operating officer.
Worldwide, seven out of ten respondents worry that fake news or false information could be used as a weapon. Also, 59 per cent say that it is getting harder to tell if a piece of news was produced by a respected media organisation.
Here at Zenith we’ve been tracking the world’s main ad markets for our quarterly Advertising Expenditure Forecasts for the last 30 years. Over this time some of these markets have changed so much that they are unrecognisable as their former selves.
The ¡Hola! Group publishes 30 international editions in 10 languages across five continents. The 75-year old international brand is in 120 countries and is the largest global Spanish publisher in the world.
Joanna Abeyie is founder and director of Hyden, a media and wider creative sector recruitment company focussed on providing candidates from diverse backgrounds to help media companies better cultivate more wide-ranging talent pools. Here, she talks to us about how the agency began, where innovation currently sits within the industry, and why the need for diverse talent in businesses is now greater than ever before.
Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-price auction. That’s good news, since a move to first-price will not only bring a more transparent auction, but a more transparent industry.
Taboola announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the US and Canada. The deal builds on an existing partnership between Taboola and Trusted Media Brands with the goal of generating increased engagement and revenue across its websites in the US and now Canada.
Later this year, Ars Technica will turn 20 years old. Our success has always been inextricably linked to the dedication of our readers, with 15 million of you arriving each month from around the world. To all of us who work here, that loyalty is profoundly humbling. We work hard to live up to it, including in the way we fund our operations.