СОЮЗ ИЗДАТЕЛЕЙ 21 ноября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
14.11.2017
FIPP World: The state of brand licensing; Egmont; The Economist; South China Morning post at DIS 2018
Источник: FIPP

Top stories

The state of brand licensing around the world

Recently, there has been a period with somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

How Egmont is reaping rewards from creating ALT.dk

One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

Meet the CEO transforming Alibaba-owned South China Morning Post

We are pleased to announce Gary Liu, CEO of South China Morning Post, as a speaker for FIPP and VDZ’s 11th Digital Innovators’ Summit (DIS) taking place from 18-20 March 2018 in Berlin, Germany.

Media Voices podcast

Media Voices podcast: NYU's Jay Rosen on the Membership Puzzle Project

This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers and publishers alike.

More stories

Why content should be created specific to each platform

Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

How subscriptions became a driver of profit at The Economist

Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

Do publishers and platforms really need one another?

We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

Chart of the week: Media side of ad campaigns grows more important

Running an ad campaign is a pretty intricate undertaking. Many variables contribute to either success or failure. In general, you can discern three broad parts you need to consider.

Industry news

CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

Futureproofing media companies against technological change
 

With change occurring at such a rapid pace in digital media, adaptability can increasingly be one of the keys to publisher success. We caught up with Tushar Marwaha, partner relations associate for eZ Systems, on the sidelines of the recent FIPP World Congress in London about the steps that their publisher and industry clients are taking to futureproof themselves against further technological change.

Popular stories on FIPP.com

How Better Homes and Gardens achieved growth in new audiences, engagement and marketshare

Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.

Globalising your niche: Building Vogue International

Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but «drivers of change» forced Vogue International to not only rethink their digital content distribution but also their international organisation models.



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