Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.
Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but «drivers of change» forced Vogue International to not only rethink their digital content distribution but also their international organisation models.
Behind the consumer headlines of Facebook and fake news, the business of media continued to march on in October 2017, with a raft of new announcements and emerging trends. We’ve here taken a look at five of the key updates from the month from an industry point of view.
With Google providing the go-to destination for search, and Facebook building advertiser offerings around social, there remains a place for quality content within digital advertising campaigns. Here, we speak to leading global analytics firm, comScore, and Your Life, a government-backed UK campaign charged with engaging young people, to get both sides of the industry view on where traditional publishers sit within the modern mix.
Content marketing and native advertising have become an important part of Santander Consumer Bank and they are working towards building their own content powerhouse. Jeppe Madsbad Lauritzen, Nordic marketing director, tells why.