As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…
Douglas Kelly has been named president of Toronto-based St. Joseph Media, replacing Douglas Knight, who retired in July after a decade at the company. Kelly joined St. Joseph Media three years ago to lead the company's custom content division; prior to that, he was he was editor-in-chief and publisher of The National Post. We spoke to him about the new role, and what he has in store for the next year.
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.
Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.
[Sponsored] As a publisher, you're constantly challenged to create compelling content that will grab your readers' attention. At the same time, you might be sitting on a hidden treasure of archives full of digital files that could be repurposed, if only these were tagged with the right information.
Research by PwC indicates a strong trend towards money being spent on advertising aimed at kids under the age of 13 on all digital platforms. The kids digital advertising market could hit the $1.2 billion mark by 2019, then representing 28 per cent of all advertising directed at the youngest.
In the fast-changing publishing space, transformation is more complex than ever before. Philipp Schmidt, chief transformation officer at France’s Prisma Media discusses how his business is implementing change – and sets out his views on trends in the French market.