СОЮЗ ИЗДАТЕЛЕЙ 17 октября 2018

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Новости FIPP
FIPP World: New Hearst UK CEO Q&A; news from Polityka, Abril and more
Источник: FIPP

Top stories

New Hearst UK CEO’s strategy for success

Having joined the Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward. Here, he talks cultural change, revenue generation and the future of the publishing industry…

How this news weekly navigates severe market and political disruption

By investing in the special relationship it had cemented over years with its readers, Polityka, the weekly Polish news magazine maintained its print and online circulation and subscribers despite market and political disruption. Publishing Director Piotr Zmelonek explains how they «kept calm and reacted responsibly» when the road became rocky.

How Brazilian publisher Grupo Abril achieved revenue increases by decluttering ad inventory

Originally founded as Editora Abril in 1950, Brazilian headquartered media owner, Grupo Abril, was the first publisher of Walt Disney comics in Brazil. It has since then grown to encompass a thriving multimedia business, and recently found success in improving CPM values by cleaning up its online inventory space. Here, we look at the technical and cultural process that helped to create this progression.

Media Voices podcast

Magazines making a difference: The Street Papers Summit 2017

In this week's episode, the Media Voices team speak to some of the people behind the international publications that exist to 'provide an innovative solution to urban homelessness and unemployment'. In the news round-up, the BBC's Today show is to include websites in its 'newspaper' roundups.

More stories

How Recode thinks about their events

As events become an essential part of many media companies' business models, some brands are more successful than the others. Recode events are one of the success stories. We find out more about how they think about their events.

Condé Nast Britain appoints chief operating officer

Sabine Vandenbroucke is appointed to the newly created role of Chief Operating Officer of Condé Nast Britain, it was announced today by managing director Albert Read.

Hearst UK appoints Michelle Ogundehin editor-at-large of Elle Decoration

Hearst UK today announced Michelle Ogundehin is the new editor-at-large and special strategic advisor of Elle Decoration.

Special launch offer ends 30 September: Massive discount for early sign-ups to DIS2018

Registration for the 11th Digital Innovators’ Summit (DIS) is open with our early offer with savings of €800 on final rates. DIS in Berlin is the annual event in Europe for media companies to attend. A premium event, DIS is the essential platform for quality media to share insights and innovation. In 2018, DIS takes place from 18-20 March, with the main speaker programme on 19 and 20 March.


2016 benchmark study: A look inside the mind of the event attendee

[Sponsored] Edelman Intelligence and CrowdCompass developed a first-of-its-kind benchmark study to dive deeper into the mind of the event attendee to show you how to improve your events and increase satisfaction based on leading-edge data.

Chart of the week: How annoying is advertising in newsletters?

Marketing through emails is pretty effective, yet difficult to execute. One thing about newsletters is that people want what they ordered. So people, who for example signed up for news and current affairs, seem allergic to having the content diluted by advertising.

[Video] Why the editorial team shouldn’t produce native

A media brand builds its relationship with its audience based on trust. That's why it should be very careful when it comes to having the editorial team produce native advertising.

In case you missed it

How The Economist turned circulation into its most profitable revenue line

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow…

How Bloomberg leverages content and technology to serve a global audience

Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story…

Congress Q&A

Building a subscription-driven business from the ground up

Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future…


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