СОЮЗ ИЗДАТЕЛЕЙ 17 октября 2018

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Новости FIPP
FIPP World: Haymarket's diversification; How Seventeen engages teens; NYT in-depth travel mag; Mag covers in the Trump era; and more
Источник: FIPP

Top Stories

Diversification boosts Haymarket’s B2B brands

Diversified revenue mixes within Haymarket Business Media, including events and data driven advertising has boosted business over the last couple of years, especially within the B2B environment, says Tim Lomas, commercial manager of Haymarket’s Energy and Environment Division.

How Seventeen reaches out to it’s teenage audience, one immersive summer experience at a time

Hearst’s Seventeen magazine is building on a program it launched a year ago, after finding success with The Seventeen Fashion Experience. The program is a fashion summer camp for junior and high school students, that not only functions as a revenue stream, but allows the magazine media brand to stay in touch with and learn from its teenage audience.

[Podcast] De Correspondent takes community funded journalism international

In this week's episode of Media Voices, De Correspondent international editor Maaike Goslinga talks about efforts to transplant Dutch-style community funded journalism to English-speaking media markets. In the news round-up... why magazine cover designers have struck gold with Trump and bets on whether the pivot to video will be good for publishers long-term.

NYT launches in-depth and immersive travel magazine in China

The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called «The New York Times Travel Magazine 新视线». The magazine, which will come out six times a year, is published by Huasheng Media.

Cisco's most important social media learnings

How does Cisco, the largest networking company in the world, work with social media? In this interview, Joie Healy, senior manager of social media communications at Cisco shares her learnings from working with social media.


[Video] How Bild works with native advertising

How does Germany's biggest newspaper work with native advertising? Robert Heesen, head of Bild Brand Studio Consulting, explains.

Chart of the week: China's parallel online universe

When people in the Americas, in Europe or many other parts of the world go online, they mostly use the same services and platforms. China's online landscape is entirely different.

In case you missed it

How video and social are perfect partner for news

With social channels increasingly growing and demand for video also on the rise, the two are a perfect match for new coverage. Shadi Rahimi, video producer at AJ+, shares tips for success…

How cross-media alliances can take on the Facebook-Google duopoly

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback.

Christian Kallenberg on ‘touch and feel’ in a world of 'swipe and scroll'

As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi-platform strategy.

License to thrill

Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…

Congress Q&A

How six initiatives led to stunning audience and revenue growth for BBC Good Food

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.


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