СОЮЗ ИЗДАТЕЛЕЙ 23 ноября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
27.06.2017
FIPP World: Worldwide Media; eMarketer; innovation in live events; Marie Claire; and more
Источник: FIPP

Top stories

Growing reach through a multi-platform media campaign

Deepak Lamba, CEO of Worldwide Media in India, explains how the business is embracing multi-platform media campaigns to boost the reach and impact of its brands – with exceptional results – and says WWM has its eyes set firmly on becoming India’s leading entertainment and lifestyle content creators for every available platform.

How eMarketer was built

Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future…

Four industry experts share insights on innovating live events

Live events are a rapidly growing revenue source for publishers, but as the field becomes ever more competitive event organisers need to be nimble, creative and innovative to remain on top of the game. Here, we combine the insights of four leading industry experts on developments within the sector.

How Marie Claire is embracing a more diverse range of voices

Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...

 

Moritz Gimbel is head of product for the NBC News Digital Group, a part of NBC Universal Media. Earlier this year he spoke at the Digital Innovators Summit (DIS) in Berlin, where we asked him how the 80yr old broadcast brand aims to transition itself into a serious digital player.

NowThis on reaching millennials through native social content

Founded just four years ago with a firm focus on online video, NowThis is a modern, millennial-focussed digital news brand that attempts to build rapport with users via social. We recently caught up with the president of NowThis, Athan Stephanopoulos, to find out a little more about how the company is building its young audience of 18-34yr olds.

Insight

Chart of the week: Photo-centric magazines are doing well on Instagram

Instagram has developed into an important marketing channel alongside the other usual suspects, like Facebook and Twitter. Data published by Magazine Media 360 indicates that some magazines really know how to exploit this channel well.

Eyeo exec: There would be no ad blockers if there were no bad ads

To give a speech stating that ad blocking can improve the online ecosystem in front of an audience of publishers, marketers and advertisers take quite a lot of guts. Laura Sophie Dornheim, public affairs manager at Eyeo, which is the company behind Adblock Plus, got on stage and did just that at the Native Advertising Days 2016.

Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets

Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places aren’t progressing at the same pace.

Industry news

Time Warner and Snap announce global media partnership to invest in content and ads

Time Warner and Snap announced a global partnership spanning media spending and the development of made-for-Snap shows over the next two years. Under this new agreement, Time Warner will develop and produce shows for Snapchat from across its networks and entertainment companies.

Rodale 'to explore potential strategic alternatives for the business'

Rodale announced that its Board of Directors has initiated a process to explore a range of potential strategic alternatives to best position its industry-leading properties for the future. The company noted that strategic alternatives may include the sale of the company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.

Bauer Media appoints Nicky Holt as group commercial director at Bauer Specialist

Bauer Media has announced the appointment of Nicky Holt. She will be a key part of the Specialist senior management team as group commercial director at Bauer Specialist.

Immediate Media launches new mindfulness magazine: In The Moment

Immediate Media announced the launch of a new monthly print magazine titled In The Moment, dedicated to helping women make the most of every day with mindfulness, creativity and wellbeing.

In case you missed it

Nine steps to rapidly transform your legacy teams

No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.

How Aller Media Finland unlocked the value of data-for-profit

In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth

Making a noise: the power of audio in stories

Paula Cordeiro is a media entrepreneur and founder of Urbanista, a Portugal-based multi-media brand with a strong focus on audio. She explains how audio has given her a point a difference and discusses the barriers to audio becoming more mainstream…

Earlier Congress Q&A's

Axel Springer's special interest magazines are booming in Germany

In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director of the Axel Springer publishing group for automotive, sports and computer/consumer electronics in Germany.



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