СОЮЗ ИЗДАТЕЛЕЙ 22 октября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Запчасти Форд Транзит (14.10.2017)
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Новости FIPP
13.06.2017
FIPP World: Southern Living, Glamour Spain, Anhui Huishang Media, Axel Springer and more
Источник: FIPP

Top stories

How Southern Living is going about brand extensions, from community to retail and more

Time Inc.’s Southern Living celebrates life in the Southern US, covering the best in food, home, garden and travel. It has a variety of print, digital, mobile, and product licensing and events. Here we take a look at how Southern Living goes about extending the brand.

Glamour Spain at 15: celebration with eyes firmly fixed on the future

Glamour magazine in Spain is celebrating its 15th birthday, having established itself as the best selling magazine on newsstands in the country since its very first edition. Alicia Parro, editor-in-chief, told FIPP how they plan to toast their success.

How WoodWing provides innovative software to benefit publishers, brands

[Sponsored] International publishing software developer, WoodWing Software in the Netherlands, will launch its new multi-channel content creation platform, Enterprise Aurora later this year. New chief executive officer Jan de Roos explains how this innovation will assist publishers to realise their full potential.

From poet to media founder: Han Xindong and Anhui Huishang Media in China

Han Xindong is a well-known Chinese reporter, writer and poet, a media entrepreneur as founder of Anhui Huishang Media and visiting professor of School of Journalism and Communication of Anhui University – to name only a few of his accomplishments. Here he tells us more about media trends in China, about his business, his life and his poetry.

Rising Star Awards: We speak to Town & Country’s Laura Wilson, a winner in 2015

Laura Wilson is account manager, jewellery, bridal and travel at Hearst’s Town & Country Magazine and one of the FIPP and UPM Rising Stars in Global Media Award winners in 2015 (entries for 2017 are open until 16 June). Laura tells us how things are going, what she loves about media today and why she loved being a Rising Star winner.

A 'robot' attended DIS. We interviewed him...

With artificial intelligence and machine learning increasingly dominating the media-tech conversation in 2017, we weren’t too surprised to find a «robot» in attendance at the Digital Innovators Summit (DIS) earlier this year. We spoke to him about, among other things, attending live events in machine form. See the video and hear and/or read what he said... 

Forgotten about Pinterest? Think again

Pinterest has three core topics that drive a lot of traffic: fashion, food, and design. In their latest media kit, Pinterest says that it has 117 million design-related pins and three billion wedding-related pins. And who else have lots of content on weddings, food, and design besides Pinterest? That’s right, we, the media.

How ‘Master Key’ could aid online registration across industries

Axel Springer, one of the largest digital publishing houses in Europe, is set to become part of ‘Master Key’, a joint pan-European online registration platform – a strategic move to make its online registration model more user-friendly and improve monetising digital content.

Insight

Chart of the week: The biggest advertising markets worldwide

With more than US$190 billion in ad spend, the U.S. still dwarfs all other markets and has as much ad expenditure to show for as the six following markets combined in 2016. According to research by Zenith, the top seven advertising markets will remain stable until 2019.

Industry news

Lukas Gähwiler joins Ringier board of directors

Lukas Gähwiler, chairman of the board of directors at UBS Switzerland, is being appointed to the Ringier board of directors

Betty Wong Ortiz appointed first female editor in chief of Runner’s World

Rodale Inc., the global health and wellness content company, announced that Betty Wong Ortiz will join the company as the first female editor in chief of Runner’s World, the largest and most influential media brand in the running space.

Time Inc. UK promotes Jon Restall

Time Inc. UK has promoted Jon Restall to the role of head of agency partnerships. Jon will report directly to Sam Finlay, chief revenue officer and will help lead Time Inc. UK’s strategic and commercial relationships with agencies.

Rodale announces launch of Bicycling in Netherlands; pro cyclist is editor-in-chief

Rodale Inc. announced the launch of Bicycling in the Netherlands through a partnership with WPG Media. The new edition of the world’s largest cycling magazine brand will feature an online platform (www.bicycling.nl) and a quarterly print publication.

Country Life marks 120th birthday with special issue

Country Life, the quintessential English magazine, marks its 120th birthday as the voice of the countryside with a special anniversary issue.

FourFourTwo announces new partnership in Denmark

FourFourTwo has announced new digital partnership in Denmark with Aller Media’s app, Pling Lite.

Most read on FIPP.com

Behind Rogers Media’s biggest transformation

Last year saw one of Canada’s biggest magazine publishers take some bold steps: eliminate some print editions, reduce frequency of others, shift some titles to digital-only, and sell off others. It was a massive overhaul of its magazine division in the name of innovation and growth.

How to place your media tech bets without losing your shirt: Answer these questions

Choosing which media technology to bet on is like playing the ponies: So many horses, so many chances to cash a big winning bet… and so many chances to lose a ton of money, writes INNOVATION Media Consulting senior director John Wilpers.

Five industry experts give their insights into emerging subscription models

Subscription based media models are very much back at the forefront of the UK industry’s thoughts, as was made clear during the recent UK Professional Publishers Association (PPA) Festival in London. Here, we’ve combined the insights of five industry experts who spoke on the subject at the event from leading brands including Centaur, IHS Markit, Financial Times, Campaign, and Time Inc. 

From the archive

National Geographic international VP on multi-product strategies

In this article from June 2015, Yulia Boyle, senior vice president for international publishing at National Geographic Society, spoke to Piet van Niekerk about launching new print titles, localisation of content and multi-product strategies



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