СОЮЗ ИЗДАТЕЛЕЙ 23 ноября 2017
 


О СОЮЗЕ ИЗДАТЕЛЕЙ (ГИПП) | Детская пресса | Конвергентная редакция в регионе | ПРИСОЕДИНЯЙТЕСЬ | Московский фестиваль прессы
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Новости FIPP
29.03.2017
FIPP World: Inside G+J's Innovation Lab; Trusted Media Brands interview; The Atlantic moves; Axel Springer awards web's founder
Источник: FIPP

Top Stories

How G+J’s Greenhouse Innovation Lab works in pursuit of digital success

Since Europe's largest printing and publishing firm, the German publisher Gruner + Jahr launched its Greenhouse Innovation Lab, 22 innovator projects have been tested and validated, with five receiving the green light for development. We look at the project and its early successes.

Digesting the future

Trusted Media Brands has built up an impressive portfolio of special interest titles, including Reader’s Digest, Taste of Home and The Family Handyman. However, while the company’s business has traditionally been built on loyal print audiences, Vince Errico, chief digital officer of Trusted Media Brands in the USA, explains that the digital world is now offering special interest titles new opportunities for growth…  

Measuring chatbots, and what makes for success

While some industry sectors are only beginning to consider the potential of chatbots, others are long past the point. Their conversations are shifting to, among other things, figuring out how to better measure engagement and retention of users within their bot environments.

Google’s ad placement headache (and why publishers may feel a touch of schadenfreude)

A disregard for brand safety stands at the centre of the Google display and video ad fiasco. The US search giant, by its own admission, left inadequate automation in charge of ad placement. We look at the issue.

The Atlantic opens global bureau in London

The Atlantic announced a major expansion across the Atlantic, with plans for 10 editorial and business employees to fill a new office in London. The initiative, announced by Atlantic President Bob Cohn, will help the brand deliver its journalism and live events to larger audiences worldwide.

Axel Springer to give Award 2017 to world wide web inventor Sir Timothy Berners-Lee

This year’s Axel Springer Award goes to Sir Timothy Berners-Lee. With this award, Axel Springer recognises the work of the British computer scientist who in 1989 created the foundations of the world wide web.

From DIS 2017

10 of the key takeaways from DIS 2017

Each year Digital Innovators’ Summit speakers highlight several trends that are shaping the future of publishing. 2017 was no different. Here are ten of the key takeaways from DIS 2017, which took place on 20 and 21 March in Berlin. Read more »

A list of all the stories from DIS 2017 in Berlin

Here is a list of stories from Day 1 and Day 2 sessions at Digital Innovators’ Summit 2017 in Berlin published on FIPP.com, in one place. Read the stories »

Download the DIS 2017 speaker presentations

Download all the speaker presentation slides (where available). Download now »

Multi-media

See the DIS speaker session videos | Check out the DIS photos

Chris Llewellyn presentation slides for the 41st FIPP World Congress

Last week FIPP CEO and President Chris Llewellyn shared some of the background, planning and progress to date for the 41st FIPP World Congress with delegates at DIS in Berlin. Here are his slides, slightly adapted, in downloadable format for you.

FIPP Insight Awards 2017 call for entries

Have you got great research for the Insight Awards? FIPP will present its 8th Insight Awards at the FIPP World Congress in London, taking place 9-11 October 2017. The Awards will be for the best research studies published in 2016 or early 2017 that promote the use of magazine media as an advertising medium, anywhere in the world.

Order your new Innovation in Media World Report now

The new Innovation Report was launched last week at the DIS in Berlin. John Wilpers, senior director of Innovation Media Consulting and author of the Innovation World Report, gave a whirlwind tour of the proven case studies from the hottest, most innovative magazine media initiatives today. And they're all exposed, in-depth, in the new Innovation book.

In-depth

How to develop your chatbot strategy

What is a chatbot? What do they do? Who is building them? You decided to build a bot. Now what? Here's how publishers should be developing a chatbot strategy.

Chart of the week: Google is top dog in digital advertising

The digital advertising world is still dominated by American online firms, with Google being the top dog by far and Facebook performing very well too.



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