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22.03.2017
FIPP World: Day 2 stories: chatbots, ‘outsourcing' to FB, audience attention, VR, fake news, and more
Источник: FIPP

Digital Innovators' Summit, 19-21 March, Berlin, Germany

As a subscriber to our newsletters, you are receiving this to offer a summary of sessions at today’s Digital Innovators’ Summit in Berlin, Germany.

Any thoughts/questions/ideas? Tell Cobus or Sylkia.

Top story 

Vivendi CEO highlights ‘five big opportunities for content creators’

There are five big opportunities right now for content creators. «Shared pain has been replaced by shared opportunity,» Vivendi CEO Arnaud de Puyfontaine said at Digital Innovators’ Summit 2017 today (21 March).

More stories 

How chatbots are going to change the world and the media landscape

Chatbots, computer programs designed to simulate conversations with humans, are going to radically change the media landscape and shift consumer behaviours yet again, Laurie Benson, CEO of Upnexxt , told a packed seminar at Digital Innovators’ Summit 2017 on Tuesday (21 March) in Berlin. 

Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’

Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin. 

Monetising content - from distribution to subscription

Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2.

How the media is tackling the issue of fake news

One subject that has been dominating media-focused discussions in recent months is that of ‘fake news.’ What once was thought to be the harmless preserve of few misguided mischief-makers has now become a massive issue for mainstream media. Especially given the evidence of organised cabals creating disinformation to achieve political ends. 

The battle for attention in a digital world [incl. video interview]

What are publishers to do with an increasingly small share of digital ad spend? This was a major discussion point at the Digital Innovators’ Summit this week, as the ad landscape has been hugely concentrated by two tech titans, who own almost half of all digital ad spend in the world, according to Geoff Ramsay, chairman and chief innovation officer at eMarketer.

How VR, 3D will make journalism more immersive (plus what’s coming next)

Jamie Pallot is at the forefront of virtual reality developments. A pioneer in the field, he is a co-founder, with Nonny de la Peña, of Emblematic Group, which is one of the world's leading producers of immersive virtual reality content.

Building and engaging communities without relying solely on social

Among the range of interesting talks on day two of DIS 2017 were those of The Coral Project’s Andrew Losowsky (pictured), and of Rasmus Nielsen, director of research at the Reuters Institute, Oxford University. Both took to the stage on Day 2 of DIS 2017 to present their unique insights on audience engagement through their own research and collaboration.  

How Wolters Kluwer reaches and converts the right audience

Content is not enough for converting users to customers – the power of data and algorithms are important, because you can monitor people on past behaviour, Sergio Liscia, Digital and Business Development Director at Wolters Kluwer told delegates at Digital Innovators’ Summit 2017.



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