How chatbots are going to change the world and the media landscape
Chatbots, computer programs designed to simulate conversations with humans, are going to radically change the media landscape and shift consumer behaviours yet again, Laurie Benson, CEO of Upnexxt , told a packed seminar at Digital Innovators’ Summit 2017 on Tuesday (21 March) in Berlin.
Platforms as mass media, magazine media as niche and ‘why you should not outsource your future’
Published content drives daily news consumption and engagement on platforms all over the world. They (platforms) have become the new mass media. Magazine media are now in the niche media business, according to Grzegorz (Greg) Piechota, research associate at Harvard Business School and 2016 Nieman Fellow, presenting at Digital Innovators’ Summit yesterday in Berlin.
Monetising content - from distribution to subscription
Diversifying revenue streams is naturally on top of the to do list of the execs of most publishers. It is a topic that was widely covered at DIS 2017 with a number of speakers addressing the issue of monetisation from a number of differing perspectives on Day 1 and Day 2.
How the media is tackling the issue of fake news
One subject that has been dominating media-focused discussions in recent months is that of ‘fake news.’ What once was thought to be the harmless preserve of few misguided mischief-makers has now become a massive issue for mainstream media. Especially given the evidence of organised cabals creating disinformation to achieve political ends.
The battle for attention in a digital world [incl. video interview]
Building and engaging communities without relying solely on social
Among the range of interesting talks on day two of DIS 2017 were those of The Coral Project’s Andrew Losowsky (pictured), and of Rasmus Nielsen, director of research at the Reuters Institute, Oxford University. Both took to the stage on Day 2 of DIS 2017 to present their unique insights on audience engagement through their own research and collaboration.
How Wolters Kluwer reaches and converts the right audience
Content is not enough for converting users to customers – the power of data and algorithms are important, because you can monitor people on past behaviour, Sergio Liscia, Digital and Business Development Director at Wolters Kluwer told delegates at Digital Innovators’ Summit 2017.