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Новости INMA
04.06.2014
5 tips for selling subscriptions in a digital news universe, 8 BuzzFeed lessons for the media industry, Relevant content, advertising key to increased circulation revenues
Источник: INMA

Can storytelling be the industry’s savior?

Media companies want to tell stories. Brands want to tell stories. Audiences want to hear stories, yet now crave an experience with their content. Creating such — from the newsroom for editorial and from experienced non-newsroom journalists for advertising — could be the key to the industry’s long-term relevance. Here’s an insider look at what News Corp is doing about it.

Keynote Blog | Dawn McMullan

5 tips for selling subscriptions in a digital news universe

Research shows consumers are unlikely to pay for digital content. If you want to make your news site attractive to readers willing to pay, you need to show them what they’re missing without a subscription.

Big Data For News Publishers | John M. Lervik

8 BuzzFeed lessons for the media industry

Among the many takeaways from last month’s INMA World Congress in San Francisco were the ubiquity of memes, the power of Big Data, the need to let go of legacy thinking, and the critical importance of delivering the best content to the right audience.

Out of the Box Blog | Kylie Davis

Does your media brand play nice with the Internet of Things?

New report from Pew Research Center offers guidance on how media companies can adapt to and leverage the Internet of Things — Augmented Reality, meta data, smart sensors, social media, etc. — to improve their products and services.

Mobile + Tablets Blog | Chuck Blevins

Spokesman-Review leverages local expertise by going outdoors

Recognising the gold mine of material already at its fingertips — the institutional knowledge of its award-winning outdoors editor — Spokesman-Review creates a special section and Web site devoted to the recreational riches of the Pacific Northwest region of the United States.

Satisfying Audiences Blog | Kathleen Coleman

Sports contests bring in revenue, data, readers for regional media company

The News Tribune and The Olympian have successfully expanded their e-mail databases, enhanced digital and print engagement, and earned revenues through the successful use of reader contests.

Bottom-Line Marketing Blog | Phil Schroder

Increase revenues, engage employees by taking a leadership role in sustainability

Another check mark in the sustainability column: Research shows companies that incorporate sustainability activities into their operations make more money per employee (16% more, to be exact) and attract a higher calibre of talent.

Sustainability Matters Blog | Andrée Gosselin O’Meara

Relevant content, advertising key to increased circulation revenues

The New London Day and Worcester Telegram & Gazette used a combination of audience engagement, relevant content, and target advertising to increase readership and circulation revenue.

Ahead Of The Curve Blog | Peter Marsh

Advertising and Marketing

Digital, Olympics drive 12% growth in U.S. ad spending in first quarter

Media Life | June 3

Time-shifting by consumers forces TV networks to change advertising payments

Advertising Age | June 3

Shutterstock, GE, other brands share Big Data strategies

iMedia Connection | June 3

Indian media executives bust 3 advertising myths

afaqs! | June 2

U.S. ad market to reach US$149.4 billion this year

MediaPost | June 2

Involve public relations teams in SEO planning, consider reviving «old-school» marketing techniques

iMedia Connection | May 28 

Corporate Strategy

Ohio media group sees increase in revenue, audience after combining newspaper, TV, radio, digital operations

NetNewsCheck | June 3

Earnings and Finances

U.K.'s Telegraph sees significant increase in operating profit

PressGazette | June 2

Gannett's focus on local content could drive profit, shares growth

Barron's | June 2

Labour

Medium: pay-per-click not best way to pay writers

Gigaom | June 3

Launches and Transactions

Condé Nast Traveler launches new hotel, restaurant finding app

WWD | June 3

U.K. publisher launches responsive mobile platform across all titles

PressGazette | June 3

French free dailies in negotiations to merge

Newspaper Innovation | May 30

New Zealand Herald reformats ad videos, aims to increase audience engagement

The Newspaper Works | May 30

New Guardian app highlights flexible layout, user generated content

journalism.co.uk | May 30

Washington Post to launch new digital opinion venture

Poynter | May 28

Twitter, Omnicom announce mobile ad deal

Wall Street Journal | May 28

Philadelphia's two largest news media companies auctioned, sold to minority owners

USA Today | May 28

Media

New editor of New York Times speaks about his past, future plans

NPR | June 3

Publishers can find value in archived content

Digiday | June 3

Canadian news media companies must pursue digital more aggressively, future will be print, digital mix, media executives say

The Guardian | June 2

Forbes employee reflects on how the company adapted, embraced «mini-transitional» eras in news

Forbes | May 30

Prices of U.K. daily newspapers doubled since 2004 despite declining page numbers

PressGazette | May 29

Media companies should continue obsession with technology

The Media Briefing | May 28

Platforms

AP, CNN, other news organisations explain how they manage social media accounts

Nieman Journalism Lab | May 30

New York Times tool helps direct traffic flow

Nieman Journalism Lab | May 29

Magazine executives strive to turn «burning platform into a growth business»

The Guardian | May 28

Research

Newspaper advertising continues to fall, circulation sales rise

Columbia Journalism Review | June 2

News media companies poorly label, credit user-generated content, study shows

Tow Center | June 2

U.K. media companies show variation in Web site/print readership split, some titles seeing more than 50% readership from Web sites

The Media Briefing | May 30

New research sheds light on native advertising response vs. editorial content

Digiday | May 29

Meeker: print continues to garner far more advertising vs. reading time

Poynter | May 29

16% of North American B2B companies adopt marketing automation technology

Advertising Age | May 29

Nearly 90% U.S. digital publishers believe their digital revenue will rise in the next year, eMarketer reports

eMarketer | May 29 



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