WAN-IFRA, the World Association of Newspapers and News Publishers, has announced the call for entries for the annual European Digital Media Awards, which honour individuals and news publishing companies that have created ground breaking digital products that engage readers while increasing their online business.
The competition, held in conjunction with the Digital Media Europe conference, is open to all news publishers in Europe operating on any digital platform. Categories include: Best News Website; Best Digital Advertising Campaign; Best Use of Online Video; Best Data Visualisation Project; Best Mobile Service; Best in Tablet Publishing; Best Reader Engagement; and Best Outstanding New Product.
Entries for the 9th annual awards must be submitted to WAN-IFRA by 21 February 2014.
Digital Media Europe Conference to be held from 7 to 9 April 2014
The winners will be honoured at the European Digital Media Awards reception, to be held in London on 8 April at WAN-IFRA’s Digital Media Europe 2014 conference and will be eligible for WAN-IFRA’s World Digital Media Awards that brings together the best digital initiatives from around the globe.
The conference, a major digital news media event for more than 20 years, is built around four main themes: boosting advertising revenues while building trust; making money on mobile; riding the video wave; and paid content 2.0 – from one-size-fits-all to Amazon-style user focus. Presentations will feature Yahoo!, BBC, Buzzfeed, RCS MediaGroup, Amedia, Condé Nast, Hearst Magazines, Bleacher Report, LinkedIn, Courier-Journal, Rubicon Project, Fanbridge and many more.
Digital Media Award categories:
Digital Advertising Campaign
Use of Online Video
Data Visualisation Project
Outstanding New Product
You may submit as many projects/entries per category as you wish.
Best News Website
Entries will be evaluated on strong content with quality and integration. Entries must demonstrate consistency through interactivity with users, evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. Innovative design, the use of multimedia technology (such as audio, video, podcast, graphics, photography, etc) enhancing the art of visual storytelling online, ease of navigation, speed of downloads and the site’s overall organisation will equally be taken into consideration.
Any newspaper or magazine website may apply, which is currently running at the time of judging or that has been running between January 2013 and January 2014.
Best Digital Advertising Campaign
This category honours a media house´s ability to offer added-value to its readers/users and advertisers through publishing or advertising on several media channels. Entries should demonstrate an effective use of each media platform’s specificity as well as a coherent management of their complementarities for servicing the readers and advertisers with the best media experience possible.
Entries must consist of editorial coverage or an advertising campaign published between January 2013 and January 2014 on at least 2 media channels.
Best use of online video
This award is open to news media and wire services as well as to freelancers working for these media who are creating original video news contents.
The award will recognise the video’s narrative qualities, taking into account the originality of perception and treatment, its ability to relate a story in a concise and objective way, its capacity to expand knowledge or understanding of an issue through an effective use of the medium. The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
Best data visualization project
This award aims to recognise excellence in design, usefulness and clarity of information conveyed on online graphics, in both breaking news and non-breaking news, information and entertainment. Special attention is paid to the creativity and effectiveness in the use of the medium’s specificities such as interactivity and visual impact.
Categories 3 and 4 are for online video and for data visualization shall have been posted between January 2013 and January 2014.
Best mobile service
This category will honour the best and most innovative services offered by a news publisher on a mobile platform. It can consist in any kind of service (news, lifestyle, entertainment, utilities…). The jury will evaluate the quality and originality of the services offered, the ease of registration, access and navigation and the coherence of the offer with the publication’s mission and brand.
All mobile services operated by a news media company between January 2013 and January 2014 on any kind of mobile platform (App, SMS, MMS, mobile search, mobile site, downloadable client, video, etc.).
Best in Tablet Publishing
The jury will assess the capacity of publications to embrace the new platforms and to create applications that make full use of the device’s specific features. Judges will pay special attention to the news product design and ease of navigation. The relevancy of the type of content offered and the richness of the media experience (use of video and interactive features) will also be key criteria of evaluation.
All tablet news products currently running or that have been offered between January 2013 and January 2014.
Best reader engagement
With a fantastic involvement across the population, social networking is one of users´ favourite pastimes online. It offers news publishers an opportunity to engage with new audiences, to interact and create a bond with their readers and to make their brand relevant in the new media world.
The jury will evaluate the originality of the offering, the level of users’ engagement and the complementarities of the social media platform with the media company’s main products.
All newspaper and magazine publishing houses which used social media platforms to engage their audience between January 2013 and January 2014 are eligible to participate.
Best outstanding new product
Publishing houses experiment nowadays with a whole array of new products to broaden their services, in a truly attempt to better serve their communities.
This category focuses on any sort of new products developed for any digital platform with a comprehensive e-commerce component.
All newspaper and magazine publishing houses which have implemented a new product between January 2013 and January 2014 are eligible to participate.